For many years now, English has been the main international language. There’s basically no one who does not speak at least a few words English. However, times are changing and with this comes the rise of the visual language.
In 2015, for the first time ever, a pictograph was selected as word of the year. Also known as ‘Face with Tears of Joy’ emoji’, this little yellow illustration perfectly reflects a new trend in the way we communicate with each other.
As the world becomes more digitalised by the day, something like a language barrier should be non-existent. Even though most people manage to get their point across in English, there are still many who struggle to communicate in full sentences. Emojis do not know this problem. It’s a free and easy way to express how you feel, how you think about something or what your reaction is to what has been recently said. Shortly, it’s a visual language for everyone.
Of course it’s almost impossible for emojis to replace any language but it does revolutionise online communication. A language is rarely limited to speech alone, hand gestures are also a part of it. Emojis are comparable to non-verbal communication as it can change the interpretation of a message completely. So by incorporating emojis into your message, you change your simple text into a multi-model language.
Many have already used emojis creatively for things like marketing campaigns, protests and some people are even asking money for emoji translations. Trend Gear summed up some of the most exciting and memorable examples below.
Designer Naresh Ramchandani created Earthmojis, emoji-based protest cards with a strong environmental message. During the people’s climate march in London on March 7, the crowd proudly waved the colourful boards above their head. Each board had three illustrations on them representing themes like deforestation and the extinction of endangered animals (in this case a panda). So even without words, the crowd got their message across effectively.
The New Testament
Back in late 2014 a man called Kamran Kastle asked 25.000$ for translating what might be the most famous book of all time, The Bible, in emojis. Many news websites like The creators project, wrote about Kastle’s project as it was quite strange for someone to ask a big amount of money for something that was not yet as revolutionary as it is now. However, The Bible wouldn’t be the first book to meet the world of emojis. Emoji Dick, a translation of Moby Dick, is already on the market. Starting at a reasonable price of 40$ for a soft cover, black and white edition.
Probably the most memorable example of the creative use of emojis is the movie Deadpool. Many people already praised Deadpool for its creative and incredibly smart marketing but for this article we’ll focus on the billboard only. On the picture below you can see two emojis and the letter ‘L’. Besides literally spelling the name of the movie, the emojis reflect the overall theme ridiculously well.
So after these examples you can clearly see that emojis are a perfect tool for creative and visual communication. They will not take over any language completely but it is a fact that these little pictographs changed the online and digital world completely. You can now change any plain message into something with an additional feeling or expression.