Marketing

The Review Revolution turns out Evil

‘Watch out little Dutch boy, I have a nasty bite’. This is a direct quote from a customer who unfortunately lost her money to a scammer. However, instead of reaching out to this scammer, this lady ended up with me, Aaron de Kievid. A little Dutch boy with a website called Trend Gear. The scammer […]

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Food, Marketing

SquareShakes. The Future of Social Commerce?

While some consider Instagram to be a creative platform where artists and amateurs can share their photos, others think of it as a way for people to show their self-obsession through selfies. Either way, Instagram is the perfect tool to reach your target audience. But how do you create a picture perfect Instagram campaign? During […]

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Appearance

Sneakers from Scratch

Customisable products are nothing new. It’s a great way for customers to enjoyably design their own furniture, sneakers or any other product. Of course, this is all because people want to personalize everything these days. However, as for late, customers were only able to use this fun feature online. Luckily Converse opened a flagship store […]

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Appearance

PUMA x McQ

So we’ve recently been blessed with the PUMA x McQ ss16 video and it is insanely gorgeous. The hype is definitely real as this commercial is just stunning. Watching the video it feels like you’re looking at a moving art piece. Elegant movement in combination with creative double exposure creates an almost surrealistic feel. So […]

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Appearance

Vans is Raised by Wolves

When you decide to collaborate with a brand called ‘Raised by Wolves’, you have no choice but to put a real wolf in your store right? That’s what Vans must have thought when they started selling their latest collection in Montreal yesterday. A brand with such a rich history like Vans in combination with a […]

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living

City Bathrooms

Photographer Justin Bettman collaborated with set designer Gözde Eker in order to create an outstanding project. Imagine a cosy living room with vintage furniture right in the middle of one of Brooklyn’s busiest streets. It would most probably catch your attention as it is a huge contrast with the current cityscape. With donated furniture only, […]

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Leisure

Web Stores go Offline

The end of an era has come for one of Hollands most iconic stores. Vroom & Dreesman, more famously known as V&D, closed the doors. It was the financial crisis in combination with online shopping that caused V&D to end. And even though many other stores are struggling to stay relevant in this ever-changing world, […]

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